任立中 — Professor

Office: Room 841, Yu Building Phone: 02-2322-6554 Fax: 02-2322-6009 Email: lichung@ntub.edu.tw 《Publications and Research Achievements》

Education

• 1991–1995 Ohio State University, College of Business, Department of Marketing — Ph.D.
• 1991–1994 Ohio State University, College of Business, Department of Marketing — M.S.
• 1989–1991 Ohio State University, Department of Statistics — M.S.

Research Areas

• Marketing management and strategic planning, quantitative models for marketing decision-making, database marketing decision support systems, customer relationship marketing, consumer behavior analysis and modeling, advertising and promotion strategy planning and evaluation
• Dynamic pricing models, new product market development and testing, sales forecasting systems, Bayesian statistical analysis, big data marketing

Courses Taught

• Academic Seminars, Marketing Management Topics, Internet of Things and Marketing Topics

許舒涵 — Assistant Professor

Office: Room 942, Yu Building Phone: 02-2322-6481 Email: hsushuhan@ntub.edu.tw 《Publications and Research Achievements》

Education

• 2012–2019 National Chung Hsing University, Department of Applied Economics — Ph.D.
• 2009–2011 National Chung Hsing University, Department of Applied Economics — M.S.

Research Areas

• Tourism economics, financial economics, resource and environmental economics, applied econometrics, big data analysis

Courses Taught

• Topics in Risk Management, Statistics, Economics, Quantitative Methods for Business Applications, Research Methods in Statistics, Topics in Financial Management